About BIRDI

Founded in 2016, BIRDI is a start-up specialised in commercial drone data services, such as:

  • Connecting commercial drone pilots to potential clients and vice-versa

  • Bringing expert knowledge and support in an upcoming however highly regulated drone sector

  • Educating businesses on the positive impact such technology can have on their operations, like increasing safety, streamlining processes, reducing costs and improving service outcomes

The current BIRDI Platform serves as an ‘end to end’ drone management space. It allows both drone pilots and clients to plan and insure missions, store drone data, track equipments, check forecast and relevant aviation compliances.

THE PROBLEM

Current platform roadblocks

 
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Time Consuming

BIRDI matches pilot and client manually, limiting their staff free time to focus on the consultancy side of the business.
E.g. small missions can take one day and large missions can take three days to be organised

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Lack of Quality Control

Communication between parties happening outside of the platform, creating a scenario prone to misinterpretation and client’s dissatisfaction


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Buyer Uncertainty

Clients are unaware of drone data capabilities leading to uncertainty in the decision-making stage


The Solution

Introduce a marketplace feature that will connect pilots with clients, automate their interaction, increase pilots’ job opportunities and educate new clients of drone data capabilities.

 

USER RESEARCH

In order to understand who are BIRDI’s pilots and clients and what do they expect from the marketplace feature, we conducted interviews, surveys with both parties and were able to create personas out of the main findings.

COMPETITOR ANALYSIS

Understanding what the Marketplace champions are doing out there and learning about the general conventions they have taught the general public.

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Testing the value prop

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Task: Explain who BIRDI is and what they do

Duration: 5 minutes

Participants: 10


Task: Post a mission

Duration: Unlimited

Participants: 10


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Understanding the Users

 
 

PILOTS

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Feature 2

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Feature 3

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