Client

BIRDI
birdi.com.au

Team

Fernanda Porto
Nick Baxter

Role

UX/UI Designer

Duration

3 weeks

Completed

July 2019 while studying the User Experience immersive course at General Assembly

From our first client meeting we were able to understand where BIRDI is at, their current needs and future aspirations

Who is BIRDI?

Founded in 2016, BIRDI is a start-up specialised in commercial drone data services catering to both drone pilots and clients, they specialise in:

• Connecting commercial drone pilots to potential clients and vice-versa

• Bringing expert knowledge and support in an upcoming however highly regulated drone sector

• Educating businesses on the positive impact such technology can have on their operations, like increasing safety, streamlining processes, reducing costs and improving service outcomes

The current BIRDI Platform serves as an ‘end to end’ drone management space. It allows both drone pilots and clients to plan and insure missions, store drone data, track equipments, check forecast and relevant aviation compliances.

Current platform roadblocks

We understood how there are still space to improve on the current platform

Time Consuming

BIRDI matches pilot and client manually, limiting their staff free time to focus on the consultancy side of the business.
E.g. small missions can take one day and large missions can take three days to be organised

Lack of Quality Control

Communication between parties happening outside of the platform, creating a scenario prone to misinterpretation and client’s dissatisfaction

Buyer Uncertainty

Clients are unaware of drone data capabilities leading to uncertainty in the decision-making stage

USER RESEARCH

In order to understand who are BIRDI’s pilots and clients and what do they expect from the marketplace feature, we conducted interviews, surveys with both parties and were able to establsih create personas out of the main findings.

COMPETITOR ANALYSIS

Understanding what the Marketplace champions are doing out there and learning about the general conventions they have taught the general public.

Task: Post a mission

Duration: Unlimited

Participants: 10