On our kick-off meeting with BIRDI, we took the opportunity to have a candid conversation with stakeholders about their services, target audience and roadblocks that are stopping the business from reaching its goals. Our key takeaways were:

WhAT is BIRDI and WHO DO THEY CATER TO?

Founded in 2016, BIRDI is a start-up specialised in commercial drone data services catering to both drone pilots and clients, they specialise in:

Connecting commercial drone pilots to potential clients and vice-versa
Bringing expert knowledge and support in an upcoming however highly regulated drone sector
Educating businesses on the positive impact such technology can have on their operations, like increasing safety, streamlining processes, reducing costs and improving service outcomes

The current BIRDI Platform serves as an ‘end to end’ drone management space. It allows both drone pilots and clients to plan and insure missions, store drone data, track equipments, check forecast and relevant aviation compliances.

BIRDI’S CURRENT ROADBLOCKS

Time Consuming

BIRDI matches pilot and client manually, limiting their staff free time to focus on the consultancy side of the business.
E.g. small missions can take one day and large missions can take three days to be organised

Lack of Quality Control

Communication between parties happening outside of the platform, creating a scenario prone to misinterpretation and client’s dissatisfaction

Buyer Uncertainty

Clients are unaware of drone data capabilities leading to uncertainty in the decision-making stage

BIRDI’S NEEDS AND ASPIRATIONS

Automate interaction between pilots and clients, educate new clients of drone data capabilities, increase pilots’ job opportunities and client database .

After defining the business needs, it was time to expand our knowledge on the users behind the BIRDI Platform.

The data gathered from an online survey, interviews with drone pilots, clients and SMEs allowed us to create an affinity map and to build personas out of the main trends.

PILOTs’ USER RESEARCH

PILOTS’ NEEDS AND ASPIRATIONS

Strengthen communication to ensure both parties are aware of the job requirements. Display previous work, feedback and qualifications to reassure clients of their skills. Increase job opportunities and drone skills.

PILOTS’ PERSONA

CLIENTS’ USER RESEARCH

CLIENTS’ NEEDS AND ASPIRATIONS

Increase business efficiency by using innovative technology and outsourcing to experts. Educate them on commercial drone capabilities. Assure them of the pilots work quality.

CLIENTS’ PERSONA

COMPETITOR ANALYSIS

Understanding what the Marketplace champions are doing out there and learning about the general conventions they have taught the general public.

Testing the value prop

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Task: Explain who BIRDI is and what they do

Duration: 5 minutes

Participants: 10

Task: Post a mission

Duration: Unlimited