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Client

BIRDI
birdi.com.au

Team

Fernanda Porto
Nick Baxter

Role

UX/UI Designer

Duration

3 weeks

Completed

July 2019 while studying at General Assembly

What is BIRDI?

Founded in 2016, BIRDI is a start-up specialised in commercial drone data services catering to both drone pilots and clients, they specialise in:

  • Connecting commercial drone pilots to potential clients and vice-versa

  • Bringing expert knowledge and support in an upcoming however highly regulated drone sector

  • Educating businesses on the positive impact such technology can have on their operations, like increasing safety, streamlining processes, reducing costs and improving service outcomes

The current BIRDI Platform serves as an ‘end to end’ drone management space. It allows both drone pilots and clients to plan and insure missions, store drone data, track equipments, check forecast and relevant aviation compliances.

BIRDI’S CURRENT ROADBLOCKS

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Time Consuming

BIRDI matches pilot and client manually, limiting their staff free time to focus on the consultancy side of the business.
E.g. small missions can take one day and large missions can take three days to be organised

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Lack of Quality Control

Communication between parties happening outside of the platform, creating a scenario prone to misinterpretation and client’s dissatisfaction


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Buyer Uncertainty

Clients are unaware of drone data capabilities leading to uncertainty in the decision-making stage

BIRDI’S NEEDS in a nutshell

Automate interaction between pilots and clients, educate new clients of drone data capabilities, increase pilots’ job opportunities and client database .

 
 

Who are the users behind the BIRDI Platform?

After defining the business needs, it was time to expand our knowledge on the users behind the BIRDI Platform. The data gathered from an online survey with 100 participants and 5 interviews with pilots, clients and SMEs allowed us to create an affinity map and to build personas out of the main trends.

PILOTS’ USER RESEARCH LEARNINGS

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PILOTS’ NEEDS IN A NUTSHELL

Strengthen communication with client to ensure both parties are aware of the job requirements. Display previous work, feedback and qualifications to reassure clients of their skills. Increase job opportunities and drone skills.

CLIENTS’USER RESEARCH LEARNINGS

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CLIENTS’ NEEDS IN A NUTSHELL

Increase business efficiency by using innovative drone technology. Educate themselves on commercial drone data capabilities. Assure themselves of the pilots work quality.

 
 

What could resolve the business and user needs?

Based on the pains and gains highlighted on the research, BIRDI have an opportunity to implement a Marketplace feature within their Platform.

It would automate the connection between the pilot and the client and also showcase the pilot’s expertise, capabilities and reviews from previous customers.

The Marketplace’s main goal is to provide a connection between both parties based on a transparent selection process. Therefore, creating an environment where the clients feel sure of their choices and the pilots expand their job opportunities.

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Who are the marketplace “champions” and what conventions can BIRDI learn from them?

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What did we learn from the current website and platform?

Before moving ahead to the design stage, we had one final area to investigate, BIRDI’s current website. As the main gate to the platform, it was paramount to test with new users how clear the value proposition was and how intuitive the user flow felt to them.

Test 1 – how clear is the value proposition?

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Having in mind the rule of thumb below:

“Users often leave Web pages within 10–20 seconds, but pages with a clear value proposition can hold people's attention for much longer.”

Source: Nielsen Norman Group (UX/UI consulting firm) 

 
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Test 2 - HOW intuitive IS THE INFORMATION ARCHITECTURE?

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Time to sketch, design and prototype

Having in mind all the needs and painpoints that were brought to light during the research stage.

Once we were satisfied with our prototypes, we conducted A/B testing and usability testing with users in order to validate the proposed design solutions. All key feedback that emerged from it was addressed in the second round of design iteration.

A/B Testing

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USABILITY TESTING

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