I’m Fe, a Product Designer with 12 years of experience as a Visual Designer chasing insights, crafting visuals and looking for opportunities☺
Revamping The School of Life online shopping experience
The School of Life helps people develop their self-knowledge and emotional intelligence through many ways, such as books, workshops and a popular YouTube channel with over 4.5 million subscribers.
So how can we help them deliver this important message to their users in the most effective way?
In order to clarify what would enhance their current e-commerce experience, an user research followed by ideation, prototyping and user testing was put into place.
RESEARCH / pinpointing current website pains
Which parts of the current website is letting the user down?
At first glance the current website is spotless with those striking The School of Life look, colourful yet minimal and whimsical. In order to work it out what could be improved from , a thorough research was put in place to investigate and get to the needy and greedy of the current website
5 users | 3 tasks | Goal: test user and screen flow
Testing… and learning
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“i thought it was going to be easier”
5 users | 1 task | Goal: test information architecture
Sorting… and learning
Based on current site categories, users were asked to sort website products in current site categories, in order to pinpoint if the positioning intuitive or not.
Key takeaways
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Usability Testing
Goal
Test current user flow and validate pain points
Key takeaways
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5 USERS | 1 task
Card Sorting / Sorting… and learning
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