2 UXERS | 3 WEEKS | FIGMA

2 UXERS | 3 WEEKS | FIGMA

The School of Life helps people develop their self-knowledge and emotional intelligence through books, workshops and a popular YouTube channel with over 4.5 million subscribers, just to name a few.

In order to clarify what would enhance their current e-commerce experience, an user research followed by ideation, prototyping and user testing was put into place.

 

ANALYSING CURRENT WEBSITE

Which aspects of the website are taking a toll on the experience?

At first glance the current website is spotless with those striking The School of Life look, colourful yet minimal and whimsical. In order to work it out what could be improved from , a thorough research was put in place to investigate and get to the needy and greedy of the current website

 
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Testing… and learning

Test current user flow and validate pain points with website users

Key takeaways

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Sorting… and learning

Based on current site categories, users were asked to sort website products in current site categories, in order to pinpoint if the positioning intuitive or not.

Key takeaways

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5 users | 1 task | Goal: test information architecture

5 users | 1 task | Goal: test information architecture

 

UNDERSTANDING the USers

What makes them seek The School of Life and its products?

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